http://blog.centation.com/article/why-seo-isnt-all-its-cracked-up-to-be/ Tips and news on web design, development and SEO Fri, 17 Dec 2010 11:46:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.centation.com/article/why-seo-isnt-all-its-cracked-up-to-be/comment-page-1/#comment-474 Paul Lock Fri, 17 Dec 2010 11:46:04 +0000 http://blog.centation.com/?p=637#comment-474 Yes, there are SEO scammers out there and they discredit the industry but otherwise SEO is just like any other marketing activity. If you have clear objectives, a realistic budget and take the rudimentary steps necessary to evaluate your investment, whether that investment be in your own time or the cost of hiring professionals, you can generate great returns - we've demonstrated this time and again. What SEO is not is a panacea - anyone relying on it exclusively to solve all their marketing objectives is likely to be disappointed. But it should be a critically important part of an integrated online marketing plan encompassing content development, paid search for testing, XML feeds, social media, blogging, newsletters and so on. Yes, there are SEO scammers out there and they discredit the industry but otherwise SEO is just like any other marketing activity. If you have clear objectives, a realistic budget and take the rudimentary steps necessary to evaluate your investment, whether that investment be in your own time or the cost of hiring professionals, you can generate great returns – we’ve demonstrated this time and again. What SEO is not is a panacea – anyone relying on it exclusively to solve all their marketing objectives is likely to be disappointed. But it should be a critically important part of an integrated online marketing plan encompassing content development, paid search for testing, XML feeds, social media, blogging, newsletters and so on.

]]> http://blog.centation.com/article/why-seo-isnt-all-its-cracked-up-to-be/comment-page-1/#comment-437 Tweets that mention Why SEO isn’t all its cracked up to be – Centation Blog -- Topsy.com Tue, 15 Jun 2010 13:42:00 +0000 http://blog.centation.com/?p=637#comment-437 [...] This post was mentioned on Twitter by Olly Culverhouse, Chris Harding. Chris Harding said: RT @ollyculverhouse: New blog post: Why SEO isn't all its cracked up to be http://bit.ly/aFNjU2 Pls RT [...] [...] This post was mentioned on Twitter by Olly Culverhouse, Chris Harding. Chris Harding said: RT @ollyculverhouse: New blog post: Why SEO isn't all its cracked up to be http://bit.ly/aFNjU2 Pls RT [...]

]]>