Who is your target market? Can you describe them? If you answered “My Web site is aimed at everybody. Everybody needs my service” then you might be surprised with what you are about to read.

Wordpress is a brilliant piece of software, it allows you to quickly get a fully featured website up and running, including a blog, photo gallery, social media integration and even E-commerce. Wordpress does have a few drawbacks which mean that its not ideal for all sites. Read on to find out when and why you shouldn’t use Wordpress.

The current ‘buzz word’ on the web is Geolocation. Services such as Foursquare and Gowalla are springing up which allow people to ‘check in’ to the services, informing the service where they are as well as the persons friends. Do people care enough to start using these every day or is this just another invasion of privacy?

You may think that this is a straightforward and easy question to answer, however many companies just have a website for needs sake. When you know the benefits of a website only then can you really start to exploit them.

Everyone wants the Holy Grail of instantly being able to drive more people to their website. There are two ways to achieve this, either by investing time or money. Most companies during this economic downturn are on a tight budget when it comes to their website so we will focus on tips and tricks to harnessing visitors for free.

The speed at which people require information and content is increasing, rapidly. Many studies have shown that slower websites don’t convert as many visitors into clients, but what about websites that aren’t based around a shop?

Social Media burst onto the Internet in the early to mid 2000’s however it has only recently become mainstream in business. Many people are still sceptical of social media and many think it is a fad, this post will help in deciding for yourself.

I hope many of you have already enjoyed reading the first part of this series on how to improve your websites search engines ranking. If not, why not? Okay, I’ll wait, go and read the first part… All done?

Search Engine Optimisation (SEO) is very much a hot topic at the moment with every website competing to become that elusive number 1 slot. There are many ways which you can boost your search engine ranking for either minimal or no cost at all. This post will go through the first 5 tips which we use for our customers as a starting point in this two part series.

As I was on the way to my usual 4Networking meeting in Bath it suddenly came to me that your website is the best salesperson you could ever have for your company.