When starting Centation, 3 years ago, I had 6 years of experience with websites but no real life knowledge or experience let alone any business experience. I suppose that’s what happens when you go to University and go straight into business! I had to quickly realise that being able to product great websites wasn’t enough. I had to have the knowledge and skills to be able to bring new work in and also to effectively support our customers. However this doesn’t just apply for the web industry.

The golden rule of marketing is to test and measure. Testing and measuring allows you to work out exactly what aspects of your marketing are working. Your website is included in this yet many companies still do not monitor who visits their website amongst other related statistics

Who is your target market? Can you describe them? If you answered “My Web site is aimed at everybody. Everybody needs my service” then you might be surprised with what you are about to read.

Wordpress is a brilliant piece of software, it allows you to quickly get a fully featured website up and running, including a blog, photo gallery, social media integration and even E-commerce. Wordpress does have a few drawbacks which mean that its not ideal for all sites. Read on to find out when and why you shouldn’t use Wordpress.

The current ‘buzz word’ on the web is Geolocation. Services such as Foursquare and Gowalla are springing up which allow people to ‘check in’ to the services, informing the service where they are as well as the persons friends. Do people care enough to start using these every day or is this just another invasion of privacy?

You may think that this is a straightforward and easy question to answer, however many companies just have a website for needs sake. When you know the benefits of a website only then can you really start to exploit them.

Everyone wants the Holy Grail of instantly being able to drive more people to their website. There are two ways to achieve this, either by investing time or money. Most companies during this economic downturn are on a tight budget when it comes to their website so we will focus on tips and tricks to harnessing visitors for free.

The speed at which people require information and content is increasing, rapidly. Many studies have shown that slower websites don’t convert as many visitors into clients, but what about websites that aren’t based around a shop?

Social Media burst onto the Internet in the early to mid 2000′s however it has only recently become mainstream in business. Many people are still sceptical of social media and many think it is a fad, this post will help in deciding for yourself.

I hope many of you have already enjoyed reading the first part of this series on how to improve your websites search engines ranking. If not, why not? Okay, I’ll wait, go and read the first part… All done?